Last week I read this excellent post at Boag World I cant agree more with Paul Boag in his point that User Experience is not restricted to the User Experience on the Website (like many people think). He makes several points on why this is such a key concept for a company to understand.
One of the most common questions when people show their design concepts is: which one do you like best? In design, it is wrong question. If you put two or three items in from of a person and ask what do you like best can lead to a misleading response.
Everyone knows there are differences between art directors and designers, but not many people are able to tell what those differences are. Managers and stakeholders usually say, art directors are expensive and designers cheap, if the designers can get the job done, is it worthy to pay the extra money?
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