Why never ask “what do you like best?”

One of the most common questions when people show their design concepts is: which one do you like best? In design, it is wrong question. If you put two or three items in from of a person and ask what do you like best can lead to a misleading response. When you ask a...

Synesthesia

I have been reading lately about synesthesia and I have found it very interesting specially for the use of the knowledge of it focusing on branding and marketing. Synesthesia is a neurologically-based condition in which stimulation of one sensory or cognitive pathway...

Google global market finder

  As companies expand globally and Google adds complexity to AdWords, new tools are produce to help marketers produce Ads in order to expand internationally.  The Google Global advertiser, http://www.google.com/adwords/globaladvertiser/ together with the The...

Art directors vs. designers

Everyone knows there are differences between art directors and designers, but not many people are able to tell what those differences are. Managers and stakeholders usually say, art directors are expensive and designers cheap, if the designers can get the job done, is...