Urgent vs Important

Prioritization of tasks is key for time management. To do this efficiently I found it very useful to recognize the difference between the terms urgent and important. – Urgent tasks are deadline based. This is usually depends on others more than on yourself. The...

The science of Persuadability

A few years ago I did some preliminary work with an agency called Multiplica. This agency have adopted a term that I found very appropriate persuadability. With this term, they try to define the change of the target from the user to the conversion into client....

Addiction to lists.

Did you ever make a shopping list? I will guess yes. Why did you do it? Guessing again, so that you don’t forget something. Unfortunately most people don’t invest time on creating list for other tasks. How many times did you see yourself at the airport...

Meetings. Do they have to be evil?

Most of the people hate meetings most of the time. Then why do we still have them? The ideal situation will be not to have any meeting at all but that is not realistic. Reducing the number of necessary meetings by adopting management tools such as Basecamp, Trac,...