Why never ask “what do you like best?”

by | Dec 24, 2010 | Design, Strategy, Usability

One of the most common questions when people show their design concepts is: which one do you like best? In design, it is wrong question. If you put two or three items in from of a person and ask what do you like best can lead to a misleading response. When you ask a...

Synesthesia

by | Dec 17, 2010 | Strategy

I have been reading lately about synesthesia and I have found it very interesting specially for the use of the knowledge of it focusing on branding and marketing. Synesthesia is a neurologically-based condition in which stimulation of one sensory or cognitive pathway...

Google global market finder

by | Dec 7, 2010 | SEM

  As companies expand globally and Google adds complexity to AdWords, new tools are produce to help marketers produce Ads in order to expand internationally.  The Google Global advertiser, http://www.google.com/adwords/globaladvertiser/ together with the The...