by EloyMunoz | Nov 20, 2010 | Usability
When working on web projects we often struggle trying to simplify the design, it is not only difficult to simplify things to the minimum but also to convince different stakeholders in order to implement the needed changes to simplify the design. One of the main...
by EloyMunoz | Sep 17, 2010 | Strategy, Usability
A few years ago I did some preliminary work with an agency called Multiplica. This agency have adopted a term that I found very appropriate persuadability. With this term, they try to define the change of the target from the user to the conversion into client....
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