Listen to your users.

Last week I read this excellent post at Boag World I cant agree more with Paul Boag in his point that User Experience is not restricted to the User Experience on the Website (like many people think). He makes several points on why this is such a key concept for a...

Why never ask “what do you like best?”

One of the most common questions when people show their design concepts is: which one do you like best? In design, it is wrong question. If you put two or three items in from of a person and ask what do you like best can lead to a misleading response. When you ask a...

Linking

Everyone that has ever used a browser to access the Internet, knows what a link (more exactly a hiperlink) is: A hyperlink points to a whole document or to a specific element within a document. What not everyone knows is that there are different kind of links and...

The science of Persuadability

A few years ago I did some preliminary work with an agency called Multiplica. This agency have adopted a term that I found very appropriate persuadability. With this term, they try to define the change of the target from the user to the conversion into client....