Listen to your users.

by | Feb 7, 2011 | Usability

Last week I read this excellent post at Boag World I cant agree more with Paul Boag in his point that User Experience is not restricted to the User Experience on the Website (like many people think). He makes several points on why this is such a key concept for a...

Why never ask “what do you like best?”

by | Dec 24, 2010 | Design, Strategy, Usability

One of the most common questions when people show their design concepts is: which one do you like best? In design, it is wrong question. If you put two or three items in from of a person and ask what do you like best can lead to a misleading response. When you ask a...